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Improve Your Top Line Results through Strategic Communication by Frank Keck

February 3, 2016 @ 5:30 pm - 8:00 pm

About Event:

Improve Your Top Line Results through Strategic Communication

  • Do you want to have greater impact with your communication?
  • What would it be like to be ten times more effective in your messages?
  • Would you like getting people to be more productive in a shorter amount of time?

This program will teach you how to create a Strategic Communication Model to communicate the way the brain WANTS to receive the communique, in the format that creates DESIRE in the brain to do what you suggest. Learn to communicate to the right people at the right time . . . with the right message that will move people to action.

Dates/Time: Wednesday, February 3rd, 2016, 5:30PM to 8:00PM

  • Networking 5:30PM to 6:00PM
  • Dinner 6:00PM to 7:00PM
  • Presentation 7:00PM to 8:00PM

About Presenter:

It all began in Mrs. Stannard’s 4th grade class. Frank was asked a question by his friend Todd, and not wanting to draw the attention of everyone else (and thus making that other student feel demeaned), Frank whispered in Todd’s ear some helpful information. (This was not during a test, we do not condone cheating!) Todd perked right up and gasped loudly enough for everyone to hear, “Ah, now I get it!” Todd went on to incredible heights that year in 4th grade and Frank realized the value of “whispering”.

Ms. Tighe’s English class, junior year of high school. Frank is entered in an original comedy speech contest, does 10 minutes of impromptu speaking and wins the competition. Frank learned the value of making people laugh as a way of keeping their attention and impacting their memories.

Fast forward to 1979, Kiel Auditorium in St. Louis, MO. Frank is attending a Zig Ziglar conference and sees how Zig can inspire thousands of people at once by speaking to a group of people (as opposed to just Todd). Frank realized the power of speaking to groups of people.

1990 and Frank is working for an international training company. He is being taught how to facilitate their signature training program. Frank’s mentor and boss, Steve, keeps telling Frank the same things over and over, and then making Frank practice them over and over. He makes Frank tell him how using these new skills has helped him be a better facilitator. Frank learned the importance of an ongoing learning cycle to improve behavior.

2006 and Frank receives his Certified Speaking Professional designation from the National Speakers Association. This confirms with Frank and thousands of others what Zig taught Frank back in St. Louis. You can get anything you want in life by helping other people get what they want.

A few years ago, Frank is at a dinner and meets the woman of his dreams. He realizes that in order to achieve a goal, you must first have a dream.

PDUs: 2.5

Talent Triangle Category: Leadership 1 + Strategic & Business Management 1.5

Location: Millennium Maxwell House, 2025 Rosa L Parks Boulevard, Nashville, TN 37228-1505


  • Early Registration for Members: $25
  • Early Registration for Non-members: $30
  • Walk-in Registration at the Door: $35 (Registration is not guaranteed for walk-ins)

Event Cancellation Policies : Any registrants who cancel after the event registration close date and time will be refunded his or her registration fee minus any venue reservation costs.

Registration Close Date/Time: Monday, February 1 st, 2016 by midnight.

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February 3, 2016
5:30 pm - 8:00 pm
Event Categories:


Michael McSurley


Millennium Maxwell House
2025 Rosa L Parks Boulevard
Nashville, TN 37229 United States
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