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Mapping User Experiences – CoP event

June 23, 2018 @ 9:00 am - 2:00 pm

Date: Saturday, June 23, 2018

Topic: Mapping User Experiences

Ever struggled through a requirements gathering exercises with your client or significant stakeholder and felt you came up short on content?

Have you watched YouTube videos and seen the power of UX/UI design strategies but have never done it.
Want to learn how to bring visual mapping exercises to your development and design sessions?
This will be a four hour workshop on techniques for running a User Experience Mapping Exercise.

What you will learn:

  • Defining customer value
  • Creating the right persona’s for your business
  • Developing a targeted product vision
  • Utilizing Innovation Games to discover the right features (prune the product tree, spider web)
  • Collaborating effectively with stakeholders and customers (story mapping, road mapping)


  • Presenter is Bill Schaller, Agile Coach and Leadership Consultant with Braintrust Group
  • Bill is an accomplished Senior Agile Coach and Business Enterprise Strategist with experience in eBusiness, mobile, digital media, retail, healthcare and data networking industries.


9:00 am – 2:00 pm: Program

Spark Center Downtown
147 Fourth Avenue North
Nashville, TN 37219

Parking is free, includes a networking breakfast and lunch

Event Fees:
Registration Member: $60
Registration Non-Member: $75

4.0 (Talent Triangle Category: Technical)

NOTE: If you are a PMI Nashville member, please ensure that you register using the email address on file with PMI global to receive the PMI Nashville member discount.

Registration Close Time: June 17, 2018

Cancellation Policy: All refunds through PMI Nashville Chapter web payment.




June 23, 2018
9:00 am - 2:00 pm
Event Categories:
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Tom Cooper


Lipscomb Sparks Center Downtown
147 Fourth Avenue North
Nashville, TN 37219 United States
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