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PMI Nashville special event & dinner – Topic: The #1 mistake in most projects that, if done right, becomes the secret to breakthrough innovation

June 20, 2017 @ 5:30 pm - 8:00 pm

Event Description:

  • Contrary to popular belief, innovation is not about random sparks of creative epiphanies – the result of lightning bolts striking the head of a lone genius. This misconception lies behind one of the most common approaches to innovation that we see in practice – the “Ideas-First” approach. On the “Ideas First” path, people begin by brainstorming or otherwise developing new product or service ideas and then testing them with customers to see how well these ideas might address their needs. Too often, today, customers are merely used for either feedback on ideas we’ve already come-up with, or used as little more than interview subjects: “What do you need? What would you like to see in our new design?” Unfortunately, most involved in such activities fail to realize they have been asking the wrong questions, and looking for the wrong things in all the wrong places.This approach is often like expecting a sharpshooter to hit a target without knowing what the target is, or expecting a doctor to recommend the right treatment without knowing what the symptoms are. It’s an inefficient, low-yield endeavor, dooming many projects to disappointing performance or outright failure right from the very beginning. There is a better way. Forget the lightning. Innovation is a business process. The right systematic approach provides a structured, step-by- step methodology for handling the “fuzzy front-end” of the development process for next-generation products, services, and information delivery systems.

Learning Objectives:

  • Learn the right and wrong questions to be asking. Discover new techniques for better understanding the customers’ environments of use. Watch how the world’s top experts hunt for hidden, unstated, unmet needs, under-served needs, and over-shot needs. See how technologies from the science of cultural anthropology can enable a more complete and accurate transfer of insight downstream, so that this improved understanding translates into a more reliable set of customer requirements and optimal solutions.

About Presenter: Scott Lasater of Lasater Institute for Systematic Innovation

  • Scott has a Masters Degree in Applied Industrial Statistics from the University of Tennessee and a B.S. in Psychology and Medical Sciences from Duke University. He has trained and implemented business optimization, systematic innovation, change acceleration, quality management, Lean, Six Sigma, and statistical methods for a variety of manufacturing and non- manufacturing operations — from the Automotive, Financial Services, and Service Industries to Health Care, Medical Device, and Government. At General Electric, Scott was known as “The guy who taught Six Sigma to Jack Welch (Chairman, CEO, GE)”. He has trained over 5,000 business leaders internationally, and has coached hundreds of senior executives in the deployment of their own Operational Excellence initiatives. Scott is the Founder of the Lean Six Sigma Enterprise Institute and is currently President of the Lasater Institute for Medical Innovation, headquartered in Fort Wayne, Indiana. In the last three years alone, his students saved in excess of $450 Million for their own organizations.


  • 1.5 (Talent Triangle Category: Strategic and Business Management)


  • Event Date: Tuesday, Jun 20, 2017
  • Registration and Networking/Social Hour : 5:30 pm – 6:30 pm
  • Dinner : 6:30 pm – 7:00 pm
  • Program : 7:00 pm – 8:00 pm


  • Millennium Maxwell House
    2025 Rosa L Parks Boulevard
    Nashville, Tennessee 37228

Event Fees:

  • Early Registration Member: $25
  • Early Registration Non-Member: $30
  • Walk-in Registration at the door: $35 (space not guaranteed for walk-ins)

NOTE: If you are a PMI Nashville member, please ensure that you register using the email address on file with PMI global to receive the PMI Nashville member discount.

Registration Close Time: Jun 18, 2017 (Sunday) @ midnight

Cancellation Policy: Cancellation requests must be sent via email to by registration close time.



June 20, 2017
5:30 pm - 8:00 pm
Event Categories:


Debra Collins


Millennium Maxwell House
2025 Rosa L Parks Boulevard
Nashville, TN 37229 United States
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