Director of Social Media
Apply Now
Description
The Director of Social Media is a volunteer leadership role responsible for developing and executing the chapter’s social media strategy in alignment with PMI’s brand standards and social media policies. This role focuses on building a vibrant and engaged online community by curating and creating relevant content, moderating discussions, highlighting chapter achievements and events, and amplifying PMI’s thought leadership. The director will manage all chapter social media platforms, ensuring consistent messaging, responsiveness, and strategic content planning. This role is critical in driving two-way communication, enhancing member engagement, and increasing the chapter’s visibility across digital platforms.
Responsibilities
- Strategy and Planning
-
- Develop, review, and update the chapter’s social media strategy and related policies.
- Create a comprehensive social media content calendar aligned with chapter goals.
- Stay informed of emerging social media trends and recommend innovative approaches.
- Review PMI’s Marketing Portal for updated branding and promotional materials.
- Create and maintain a transition and succession plan for the role.
- Execution
-
- Design and manage targeted social media campaigns to support chapter activities.
- Curate and share relevant content that engages the audience and respects copyright.
- Create original content, including graphics, videos, infographics, and written posts.
- Monitor and respond to audience engagement across platforms in a timely manner.
- Ensure consistent posting and adherence to PMI’s branding and social guidelines.
- Use PMI toolkits to promote available member resources and chapter events.
- Manage online reputation, including monitoring and responding to reviews.
- Track key performance metrics and optimize content strategy accordingly.
- Promote project management as a profession through relevant content distribution.
- Collaboration
-
- Coordinate with chapter committees to source and promote timely content.
- Offer guidance on integrating social media with chapter marketing initiatives.
- Partner with e-marketing and communications volunteers to align messaging.
Business Skills
- Knowledge of social media platforms (e.g., Facebook, LinkedIn, X/Twitter)
- Familiarity with social media management tools (e.g., Hootsuite, Sprout)
- Basic understanding of analytics and performance metrics
- Ability to moderate online communities and discussions
- Awareness of copyright and content sharing guidelines
- Willingness to adopt and explore new platforms and tools
Power Skills
- Strong written and visual communication skills
- Attention to detail and creativity in content development
- Responsiveness and professionalism in digital engagement
- Collaboration and cross-functional teamwork
- Tech-savvy and eager to learn digital tools and trends
- Strategic thinking and proactive planning
